SIPC Announces New Ad Rules Designed to Ensure More Information for Investors

WASHINGTON, D.C. - May 08, 2002 - The Securities Investor Protection Corporation (SIPC), which maintains a special reserve fund authorized by Congress to help investors at failed brokerage firms, is now requiring brokerage firms that choose to explain what SIPC is to include language mentioning the nonprofit organization's Web site at The new step to highlight the overhauled SIPC Web site, which features a substantial amount of "plain English" investor education information, is intended to create wider public understanding of the extent and limits of SIPC coverage.

The new change is significant since all brokerage firms are required to mention their SIPC membership in advertisements for the investing public. Though not all brokerage firms elect to explain what SIPC is, the new "official explanatory statement" is expected to be used by many firms, resulting in opportunities for many investors to learn more about what SIPC does and does not do. The Securities Investor Protection Corporation is not aware of any similar bylaws or rules promulgated by investment-related regulatory, self-regulatory or similar organizations as a means by which to facilitate improved public understanding of the purpose and role of the organizations.

Under the new advertising bylaw change, brokerage firms wishing to explain what SIPC is must use one of the following two standardized phrases:

* "Member of SIPC, which protects securities customers of its members up to $500,000 (including $100,000 for claims for cash). Explanatory brochure available upon request or at"

* "Member of SIPC. Securities in your account protected up to $500,000. For details, please see"

In both of the cases, the words "Member of SIPC" may be omitted if the official explanatory statement is used in conjunction with the official SIPC symbol.

SIPC President Michael Don said: "I want to emphasize that this is a voluntary initiative on the part of SIPC. We are doing whatever it takes to make sure that as many investors as possible understand what we do and, just as importantly, what we do not do. As part of our commitment to improved public understanding, SIPC has developed a substantially new Web site and background brochure. These resources are designed for 'real people.' You don't have to be a securities lawyer to understand them. We are very proud of these and other investor education advances at SIPC and want to make sure that they are used by as many investors as is possible."

In 2001, SIPC completely overhauled its Web site at to make it easier for investors to understand the organization and how to file claims. Included in the new site is the advanced "SIPC Claim Center," a step-by-step guided process that allows SIPC liquidation claims to be filled-out online. (This plain-English process is only intended to simplify the claims completion process. All original signed forms and related attachments still must be received by the designated trustee overseeing a liquidation proceeding.) The easy-to-understand SIPC Web site also features such sections as "Why We Are NOT the FDIC," "What SIPC Covers . and What It Does Not" and "Avoiding the Most Common Claims Process Errors."

The SIPC Web site also features the "How SIPC Protects You" brochure. In 2001, the brochure was completely reworked to make it easier for investors to understand. The new brochure provides plain English answers to the seven most commonly asked questions about SIPC. It also emphasizes the need for investors to document their concerns in writing as soon as they suspect that their funds are being mishandled. The brochure is available on the SIPC Web site in both HTML and downloadable PDF formats.